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Saturday, August 28, 2021

YouTube's support for Black creators is FAKE.

 By now many of you have seen the banner ads that scream, "we're celebrating Black voices!"

I encourage you to click on those ads.

Not because then you'll have the opportunity to support struggling Black creators. You should do that.

But because you'll have the opportunity to see YouTube trying to take credit for Black work.

Every single creator in that highlight is HUGE. These are creators who have created their own kingdoms DESPITE a racist-designed algorithm that only shows people things that are similar to what they have seen in the past. 

You have to understand that the algorithm, while not racist itself because it is a machine, creates racist results with this "only show you stuff I think is similar to what you've seen before." See, because of financial access to filming, because of technology access, because of historical inequality, what people have seen in the past, the strongest accounts on YouTube, are white creators for the most part (with the exceptions of Asians like Ryan Higa, the once-king of the platform before the Pewdiepie era). 

The algorithm is changing. But the fact is that most of those creators on that YouTube voices showcase succeeded despite, not because of, YouTube's "help."

So it's kind of gross for YouTube to use their faces as a "hey, look, we're not racist!" 

I hate YouTube's CEO, too, by the way. 

Yo, YouTube, if you really want to support and showcase Black creators, find SMALL creators who haven't had their big break. African Xhosa ASMR does an amazing job showcasing her culture, by the way...would you ever showcase an ASMRtist, or are you too afraid to admit how much money we bring in?

There are other smaller Black creators who don't necessarily agree with your ideology but deserve the spotlight, too. I'm well aware of what you did to Machosauceproductions, that while you allow white conservatives to get a break, for most part, you demonetized him, a Black conservative, because Black people aren't "allowed" to have various diverse opinions. Look, he's no friend of mine--he kind of ghosted my team and wasn't very polite to my Black female producer. But he made content he believed in, had a lot of fans, and you silenced him. 

YouTube, do a search for smaller creators. You have the option. Showcase them, and give them their big break. If you have the balls, instead of hiding behind numbers Black creators drummed up on their own. 

Egh fake allies drive me nuts.